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Industrial Master in Business Administration
By SCOPE, Genovasi University College
Online Distance Learning
Executive Master
Register Now
3 subjects
The Industrial Master in Business Administration (IMBA) is a program designed for engineers, technical professionals, and industrial leaders. It bridges strategic management, talent leadership, data transformation, and financial acumen to prepare students for high-impact roles in the manufacturing, technology, and industrial sectors. The curriculum is designed with practical application, innovation, and industry-focused case studies.
Core Modules
Core Modules
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Strategic Leadership
- Develop visionary leadership strategies to navigate competitive industrial environments and drive sustainable business growth.
- Develop visionary leadership strategies to navigate competitive industrial environments and drive sustainable business growth.
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Consumer Behavior
- Analyze buyer psychology, decision-making patterns, and customer insights to enhance product positioning and customer engagement.
- Analyze buyer psychology, decision-making patterns, and customer insights to enhance product positioning and customer engagement.
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Talent Management
- Master techniques in recruitment, retention, training, and succession planning to build high-performance industrial teams.
- Master techniques in recruitment, retention, training, and succession planning to build high-performance industrial teams.
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Brand Management
- Learn the fundamentals of industrial branding, corporate identity, and how to strengthen brand equity in B2B markets.
- Learn the fundamentals of industrial branding, corporate identity, and how to strengthen brand equity in B2B markets.
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Accounting for Entrepreneurs
- Understand financial statements, budgeting, and cost control through an entrepreneurial lens tailored for industrial ventures.
- Understand financial statements, budgeting, and cost control through an entrepreneurial lens tailored for industrial ventures.
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Equity Design & Capital Operations
- Explore equity structures, financing strategies, investor engagement, and capital raising for growth-stage enterprises.
- Explore equity structures, financing strategies, investor engagement, and capital raising for growth-stage enterprises.
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Marketing Strategy
- Develop comprehensive marketing plans that align product-market fit, pricing, channel strategy, and digital positioning.
- Develop comprehensive marketing plans that align product-market fit, pricing, channel strategy, and digital positioning.
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Performance Management
- Design KPIs and evaluate performance to drive accountability, efficiency, and goal achievement within industrial organizations.
- Design KPIs and evaluate performance to drive accountability, efficiency, and goal achievement within industrial organizations.
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Strategic Management
- Apply tools like SWOT, PESTEL, and Blue Ocean Strategy to identify growth opportunities and formulate competitive strategies.
- Apply tools like SWOT, PESTEL, and Blue Ocean Strategy to identify growth opportunities and formulate competitive strategies.
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Organizational Behavior
- Study human behavior in organizations to improve culture, motivation, communication, and structural alignment.
- Study human behavior in organizations to improve culture, motivation, communication, and structural alignment.
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Sales Management & OGSM Goal Setting
- Apply structured frameworks like OGSM (Objectives, Goals, Strategies, Measures) to align sales strategies with organizational vision.
- Apply structured frameworks like OGSM (Objectives, Goals, Strategies, Measures) to align sales strategies with organizational vision.
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Big Data & Digital Transformation
- Understand how big data, AI, and digital tools transform manufacturing processes and business models.
Genovasi was established in Year 2012 through the vision of the Prime Minister of Malaysia, through the combined efforts of the Malaysian Prime Minister’s Office (PMO) and the Founder Chairman of a renowned multinational corporation (MNC) founded in Malaysia which consists of 3 Public Listed Corporations and a Group of Private Limited Companies.
Genovasi is the only university in Malaysia granted by the Ministry of Higher Education and the Government of Malaysia to offer all its programs based on Dual Mode i.e., Conventional as well as (Open) Online and Distance Learning (ODL) in Year 2017.
Within Genovasi University College, the School of Continuing Professional Education (SCOPE) serves as the dedicated arm for lifelong learning, offering programs tailored to professionals and industry practitioners. SCOPE collaborates with various training providers to deliver specialized courses aimed at enhancing skills and knowledge across multiple sectors.
Join Our Program:
- Degree Holders: Must possess a bachelor's degree from a recognized institution.
- Diploma Holders: Require at least three years of relevant work experience.
- Certificate Holders: Require at least five years of relevant work experience.
- Any other Professional Qualifications with relevant working experience approved by the University Senate.
Intake Information
For detailed information about our intake dates and how to apply, please consult our education consultant. We encourage you to inquire further to align your professional goals with our course offerings.
What You Will Learn:
- Lead industrial organizations with strategic vision, financial insight, and people-centered management.
- Integrate marketing, digital transformation, and branding into traditional manufacturing or tech-driven operations.
- Develop capital structures and scalable systems for innovation, sales, and team performance.
- Build cross-functional competencies for long-term business sustainability and competitiveness.
- General Manager / Factory Director
- Industrial Sales Director / Regional Business Head
- Strategy and Transformation Manager
- Chief Operating Officer (COO)
- Entrepreneur in Manufacturing or Tech IndustryCapital Advisor for SMEs or Startups