This course provides a comprehensive bridge between marketing psychology and generative AI, empowering creators to produce high-volume, professional content while maintaining a strong brand identity and navigating platform restrictions.
COURSE CONTENT
Topic 1 : 流量密码 Traffic Algorithm|暖受众营销 Retargeting | 人设 Persona
The instructor explained the power and case studies of "traffic codes" (viral triggers) on social media, the strategies and operations for warming up audiences and remarketing, and the vital importance of personal branding. These are the concepts and applications of these three major blocks.
Topic 2 : 通用指令结构 | Ai Prompt Framework
The distinction between effective and ineffective communication was explained through examples, illustrating how clear objectives can lead to better outcomes and concluded with an exercise demonstrating the ability to identify AI-generated content, highlighting the practical applications of artificial intelligence in designing billboards and other graphic materials.
Topic 3 : 平台限流基准 | Traffic Throttling
Regarding the platform's content creation strategy, the focus was placed on the importance of producing high-quality, engaging content to retain users and attract traffic. The course also emphasized how platforms like Instagram and TikTok are adapting to the rise of AI-driven content and the competition coming from new AI platforms.
Topic 4 : 制作内容流程 | Content production workflow
How Artificial Intelligence assists in planning and generating social media content—including short videos, images, and text posts—with a specific focus on the fashion industry. The instructor demonstrated how AI can create 15 posts per month in various formats, including video scripts, storyboards, and image designs, all specifically tailored to a targeted audience.
Topic 5 : Ai 快速生成内容 | Rapid AI video generation
Regarding the impact of Artificial Intelligence on software and content creation, particularly in video production: the instructor demonstrated how AI tools significantly lower technical barriers, allowing users to produce professional-quality videos in just minutes simply by inputting a script and selecting parameters.
Topic 6 : 数字人教学 | Digital Avatar Tutorial
Using AI video generation tools, participants were demonstrated how to create digital avatars and produce short videos using AI agents
Topic 7 : 制作 Ai 网红步骤 | Ai influencfer creation template
Regarding the concept of virtual influencers, the emphasis was placed on their advantages over real celebrities, such as cost efficiency and the ability to maintain a consistent brand image.
Topic 8 : Ai 如何变现 | AI commercialization
The application of AI-generated virtual humans in product marketing across various industries, including real estate, medical aesthetics, product & services, and automotive sales.